Millions of people watch You Tube videos each day making it a remarkable online platform next to the giants in the industry like Google. Businesses and online marketers have relied to this tool for many years now. Well, this is no longer a surprise since videos from these platforms are now not only for the geeky viewers and those looking for spoof videos.
In fact, billions of videos can be turn into money in a matter of week. No doubt, You Tube offers a low cost, or even free way of building presence in the world of online marketing. Here are 10 tips to maximize its usage:
Tip 1: Establish Your Goal
Know what you want to achieve – do you simply want a massive number of views or you wish to convert video views to actual clients? Perhaps, you want your videos to make customers more absorbed to your brand.
Tip 2: Explore on Keywords
In order to establish presence in this platform, it is vital that you study what your target audiences are searching for. Utilizing the sites keyword too will surely help you come up with the top searches. You are expected to be tactical, so do your study very well.
Tip 3: Compete
Know your enemies – this means searching high ranking videos that belong to your competitors. See why they stood up and know what you need to do to even up with them or much better be on top of them. Learn about their weaknesses – possibly there may be high ranking keywords, which your competitors fail to see.
Tip 4: Come up With Striking Videos
You should spend a lot of thought in your videos. Of course, your goal is to go viral and this only happens when you spend a lot of time creating the video and sticking to the brand you are promoting. Ensure that your videos are appealing and information filled.
Tip 5: File Name
Make sure that the file name is matched to the video’s title. Ideally, there should be a hyphen after each word. This should be your consideration before the optimization process.
Tip 6: Right Placing of Keywords
You should not only research the keywords – it is also vital that you know where to place them. Also, make it a point to include the keywords in the video description and title.
Tip 7: Pay Attention to the Title
The video title must contain the associated target keywords associated to the content. This ensures that your video will appear right in the search results. Also, it should be detailed and appealing, and must contain about 40 to 50 characters.
Tip 8: Description
Begin with a short text that is linked to website prior to going into the detailed video description. Approximately, the description must contain at least 160 characters to be accepted.
Tip 9: Use Annotations
Adding annotations to the videos is interactive and thrilling. This may not be the most professional thing to do, but it can be truly useful in several instances. It is also possible to link such annotations to your video channel, playlist and various videos.
Tip 10: Use Social Platforms
It will be a great help to share the videos to other social network platforms like Instagram and Facebook. Explore the channel page as this opens many possibilities for optimizing your videos. More channels for interaction encourage visitors to further look into the videos.