E-commerce is creating a huge impact these days due to the increasing number of people owning a smartphone. Almost all businesses today are now relying on the power of Internet and social media to get more attention and higher conversion rates. Among those businesses that make use of digital marketing are fashion retailers. They rely heavily on online media to come up with distinctive campaigns that are meant to capture customers’ attention and trust.
Here are just some of the social media and online tools being used by fashion retailers today to generate more profit:
Of course, FB will never be out of the picture. Most fashion retailers make use of this social media. They post engaging photos and these are expected to get hold of more than 60% likes than an ordinary post on other sites.
This platform can also be used to publish announcements like sales or other fashion events. It is also possible to promote a certain item along with a link to the web page included in the entire post. When posting announcements, it is advised to attach compelling photos to increase views, likes and shares.
You may have not thought about it, but Twitter can be truly useful in promoting a fashion business. One way to solicit engagement among the community is to come up with a survey or some sort of Q&A on daily basis. Select a particular day when clients can actually post questions about your services and products, or anything about the industry, which you will have to answer.
Be patient as it will take time for the other members of the Twitter community to take notice and join the survey. This, in turn helps you establish your brand’s presence in the entire universe. It will also help if you will make best use of hashtags.
It is among the wide scale social networks accessible today, and it can be utilized for a variety of online marketing campaigns. One great way to establish your brand is to run promotions like online raffle.
For instance, you may request your partners to post an image in their Pinterest accounts, if you do not know how to do, you should read: Step by Step Guide on How to Gain More Followers in Pinterest. Every image features clues that lead to the next photo – it is like a treasure hunting activity. Simply make the ball rolling, and the user that lands on the final image will be directed to a secret page where they will be asked to join the in raffle. This activity is just an example, and you can always think of your own ways.
Blogging, apart from the various social networks play a significant role in promoting a fashion business over the web. To make good use of it, here are some points to remember: Don’t make the blog sound too formal – use common and engaging language. Also, use comparisons like stating what not to do and what to do. Also, make sure to keep thing short but sweet since most visitors have short attention span and would like to go directly to details.
With the right use of these tools, getting your fashion website on top of the list is highly possible.