Online marketing is such a hit these days that competition is also tough – dozens of companies out there go against each other. Mainly the battle is about creating a highly optimized website. One of the proven ways to do this is to come up with the highest ranking keywords. Anyone can create a website, but not all can become successful in it.
The good news is you don’t have to be a techie in order to create a kick-ass website. The question now is what will you do to make your website more noticeable? Well, the answer is simple: take advantage of online services that allows you to strategize. KEI or Keyword Efficiency Index is just of the most reliable.
What is KEI?
Keyword Efficiency Index or KEI is a tool widely used by SEO masters when searching for highly viable keywords. This tool provides an idea of how significant keywords are in optimizing websites.
With this tool, keywords are searched depending on the frequency people searched for certain words. This is followed up by the degree of competition for the identified keyword or returned pages for the keywords in a given search results. Ideally, KEI should be high as keywords that have high KEI are considered the most lucrative.
KEI, which is a measure to determine keywords’ effectiveness when it comes to the different search engines, can be calculated in a simple manner. It can be done by having the web pages divided by the searches for that specific keyword. Searching for profitable keywords is one of the primary steps in optimizing search engine results.
With KEI, you get a better edge in the competition by getting to utilize powerful keywords that are assured to perform well in terms of driving massive traffic to your site. Here is the formula:
KEI = (Total Searches) 2 /Competition
The formula above simply means that you have to calculate the number of searches in a month, and square it. Then divide it with the competition or the search engine result for a particular keyword or search.
To come up with KEI, it is necessary to determine the variables. Take these examples:
Keyword 1: Total searches a day is 2,000 and 60,000 a month. The amount of competition is about 10 million.
Keyword 2: Total searches a day is 10,000 and 300,000 a month. The amount of competition is about 4 million.
Now, compute the KEI for each keyword:
For Keyword 1: It would be (60,000)2/ 10 million = 360
For Keyword 2: It would be (100,000)2 /10 million = 1000
Once you are done calculating the KEI, it is time to interpret the outcomes. Essentially, the most profitable keywords are the ones with low competition. Thus, low KEI is much better than high results. With this, Keyword 1 is better compared to Keyword 2.
By learning to use this SEO tool, you can get a better chance of competing among millions of companies/people out there aiming to put their websites on top of the search engine results.