A keyword planner is like a library for creating either search Network campaigns or expanding the existing ones. Using keyword planner you search for a word and ad group ideas and you can also create new keywords by multiplying several keywords together to get new keywords. It is easy to use a keyword planner regardless of whether you are new to online advertising or you are experienced. Do you need help on how to find keywords to ad to campaigns? I am going to give you tips that will help you on how to use keyword planner to get new correct keywords.
- Search new keyword
You have to search for new keywords and ad group ideas to find keywords for new campaigns or existing ones. And if you want to expand the existing campaigns you will use keyword planner to find most appropriate words to use that does not have high search volumes
- Search idea and come up with a plan.
If already you have a group of keywords you can either enter them in the keyword planner to get an idea on how popular those words have been in use, or you can even group those words into an ad group.
- Multiply the keyword list
You can always save your time of combining keywords manually by first creating groups of keywords and combining them by multiplying the two or even more list of keywords together to get new list of keywords and get forecast of combined list of words
- Get target or customized results
You can always use keyword planner to refine your keyword ideas by either targeting or filtering the result you get. You may ask yourself how you will target your result, for example, let’s say you want to show ad for your internet marketing Singapore to customers in Singapore who speak English and are searching on Google search sites you can edit your settings on the targeting panel in order to get new keyword ideas and historical statistics for local search campaigns. To do so click on location settings and enter the geographical locations this may include your countries, territories and regions. Click on language settings and enter a language that you want to get ideas in the box, then click on network settings this will enable you to select Google for you to get ideas from Google search.
- Customize your result using date ranges
Pay attention to the calendar for the purpose of running seasonal campaigns, this is because date helps you to find search volumes that trends over time and get the suggestion of keywords that are appropriate during the certain time you can also compare the time periods and see how the keyword have grown over a period.
- Filter your results
One can always filter the result using different historical statistics by just clicking o filter by historical statistics icon, or if you want to filter by keyword options, you can click on the filter by keyword option icon where you will see keywords that contain at least a word that you need to enter in the keyword box.
Other than the once heighten above there are so many various ways you can use the keyword planner, and this depends on how you want to build your ideas and plan for you to a combination of keywords that you want.