Instagram serves as an outstanding platform to attract customers and gain their loyalty. In this digital world where everyone relies on their gadgets and the Internet for their everyday tasks, there can be no doubt about the strengths of this media.
The online market is so massive that competition is also steep. Setting up a company website with flashy displays is not sufficient to achieve the sales that would make you on the top. The reality is you need to become skillful and tactical in using social media in promoting your business. It is vital that you know how to turn your business website into a place where sales abounds.
While the use of Facebook has been popular throughout the years since its inception, sites like Instagram has created much impact and is continuously making a scene in the world of e-commerce. If you are interested in using this platform, or in case you want to enhance it, take a look at these simple, but proven techniques:
Don’t Forget to Build Links
It should be your practice to attach links to your existing profile, which is the sole place where clickable links can be added. The rest of the links that can be added appear as texts only. So, don’t let the opportunity to generate impressive sales pass by.
Put Mobile Users in Mind
Take note that most Instagram users get access to the site through mobile applications. So, most of the users will most likely view your contents using their smart mobile phones. Make sure that you use imagery that really works. Ideally, the images should be attention grabbing, focused and allows visitors to scroll throughout the content even in a tiny screen.
Make Reposting a Habit
Social posts have short life span since it can be left behind once new posts are on. The best thing to do is to transform your Instagram posts to a kind of content that is a part of your e-commerce marketing campaigns.
For instance, you can have an online page in your business site that is focused only on Instagram pictures, which features your services or products. You may also come up with blog posts with your most liked Instagram posts. Make it a habit to repost your Instagram images onto various social media like Facebook. Doing this does not only recognize your followers and clients, it also promotes long-term visibility.
It may not be possible to add links that are clickable – see the location area where you can add a text link that users can actually copy and place in the browsers. This field can be used to encourage probable customers’ call to action. An incredible way to make this work is to upload your images, click on the field that lets you edit the posts, then put in your e-commerce site address.
All of the tips above will not come to full realization when you do not make an effort to post on a daily basis. Remember that the most fruitful communities in Instagram are those that are active each day. So, post daily and optimize your influence.