People who excel the most in online marketing follow a certain set of principles about promoting business on the web. Basically, the philosophy is based on a single thing: TRUST. Gaining the trust of your potential customers actually turn them into real ones. Later one, they become your loyal followers.
In converting leads to sales, it is important that you know how to contribute, guide, inform and advise your target clients. You don’t just wait for the money to come in you should do the work first before the sales come into the picture. Well, things are easier said than done, but here are some ways to boost traffic to your site and most likely convert visitors into actual buyers:
Make All Things Simple and Easy
A great technique is to place yourself in the place of your target audience – try to act and think like you are one of them. This simple way will make you realize the needs of your probable patrons. So, what’s seems to be clear to you will not be confusing to them if only you try to be in their shoes.
Test for Speed
Furthermore, testing your business website several times is a necessity. Make sure that it works and works really fast. You may focus more on the aesthetics and overall design of your website neglecting about speed, which is a big factor in converting leads into sales.
Just try to visit the giant e-commerce sites like e-Bay and Amazon – these companies work hard to ensure that their business sites load incredibly fast. According to studies, each second of delay in page loading is equivalent to at least 7% drop in the conversion rate.
Make an effort to come up with an eye-catching logo for your site, products or services – the best companies in the world are known for it and it’s positive that it will work for you too. Just think of the logo of companies like Microsoft or Apple. Products from these companies can be easily identified through their logos.
Well, the fact is the audience these days are more visual and they tend to respond more to e-commerce sites and products that are represented with logos. This may not be an absolute rule, but is definitely worth testing.
Capture and Follow Up
Having access to a database of clients is a treasurable asset that your company can get hold to. Each individual who visits your site or shows interest in what you offer has the highest chance to become an actual customer. Thus, it is vital that you have a way to capture their information – one possible way is to utilize squeeze pages.
You should also have mechanisms for conducting follow ups. Well, a simple phone call will do, but it is a bit laid back. Why not top it up by using email or social media platforms like Facebook to call the attention of the clients without openly requesting for sale. These platforms are cost effective and highly convenient ways of maintaining the connection with prospective clients. So, learning to maximize your tools aids big time in increasing conversion rate.