You may be surprised to know that a lot of social media platforms still require optimization for internet marketing. Well, you don’t have to be a SEO wizard just to make things happen. The same thing goes with Pinterest – this may not be the first thing that will come to mind when it comes to promoting business, but it requires a lot of patience and bit of techniques.
So, how can you gain massive followers from Pinterest, here are the proven steps:
Step 1: Build an Account in Pinterest
You may already have a personal account in Pinterest, which you may convert into a business type of account. If none, all you need to do is to sign up – simply create a business account, put your business name in the required field, your username, description about your company, upload your company logo among other things.
Step 2: Verify Your Profile
It is very important to verify your account in order to establish a huge following in Pinterest. This is easy and makes your profile more engaging to your followers and prospects. You will know that your account has been verified when you see the tick mark next to your company’s URL in the profile field.
Apart from trust building, a verified account offers you access to the sites analytics to monitor how the pins are performing. Learning about the performance allows you to come up with the needed changes.
Step 3: Utilize Free Rich Pins
You should take advantage of rich pins to make your pins more detailed. These pins are so eye-catching that they really stand out in your posts. If you can get the attention of viewers with a gorgeous pin, then the higher your chances of acquiring new followers.
There are several kinds of rich pins, which include article, products and recipes among others. All of these are of perfect use for bloggers and online marketers. Ordinary pins can only allow you to put a description in a certain field while rich pins let you put several things in the comment area like the following: product info, neat title etc.
Step 4: Come Up With User Friendly Site
It is vital that you have an optimized blog or website if you want more followers in Pinterest. If visitors find it easy to follow and pin the contents of your site, chances are they will often do it. Hence, it is essential that the visitors like your site and they find it easy to follow your contents.
Step 5: Make Good Use of Your Photos
It is worthwhile to post your content as long as your photos are captivating enough to gain Pinterest clicks. According to research, visitors like colorful, bright and enlarge photos. If possible, utilize warm hues like orange and red. Also, avoid the color white in backgrounds as well as dim colors like blue. In terms of size, photos with dimensions of 730 by 1200 megapixels will do.
Finally, be wise about the things that you will pin. Always make sure to follow the standard practices to attract more followers in the long run.