Video marketing as become popular online marketing nowadays. There are numerous reasons why many businesses chose to use online marketing method to market their businesses, creating a video and posting it online is not expensive in comparison to other means of marketing and also once video has been posted online it stays there forever, hence money spend to record a video once and the video could be receiving new views even some years to come. Most social media site encourages video posting and, therefore, using the right video strategies one can reach as many audiences as possible.
You may ask yourself how you will start online video marketing. If it you’re first time to read about online video marketing and you have no idea where to start am going to give you some of the tips on how to do it. Before creating a video consider the following tips that will make your online video reach your core audience and get as many views as possible.
- Video title
The title of your video is very important as it act like a headline, the same way headlines are so important to a newspaper or a blog post, one need to use to appropriate keyword to capture to attention of the audience, and also key words can easily show up on search engines.
- Video content
You need to create a video with the relevance content to the viewers. One need to know the targeted viewers and their interest in the video. If you capture the viewer’s interest in your video and audience are satisfied with they saw then their views can capture the attention of others who may as well view them. Also, make sure your is not too long because you may end up losing attention of your viewers
- Make sure you have included your URL in your video
This is one of most important means of getting exposure in your business where during video editing one can use some of editing feature such as adding a text box to your video where your website address can be displayed.
- Branding opportunities.
You can have your company logo displayed somewhere on the screen for branding purposes. You can chose to display your company logo throughout the video time or do it at a specific time when key content is being displayed on the screen.
- Provide your HTML link
When one is posting on you tube one has option of providing a short description of your video, use this opportunity to start the description with a link where you want to take your viewer so that they can get read more about your business.
- Other means apart from you tube
Website allows use of hypertext and other multimedia means to display their content hence videos can be embedded on the website pages so as to increase the time people spend on your website pages. In you tube Google’s algorithms provide how many times the video is viewed, and view of the embedded videos get added to the views of the same video that is posted to you tube and this add advantage to your business and for showing up in Google search results.
One cannot exhaustively capture all the methods of used in online video marketing due to changing technologies as people continuously discover other means and method that are more appropriate for doing online video marketing hence need to stay updated all the time.